Promotion

Promotion is what grabs the attention of the public. without proper promotion, an artist would not achieve success...

When an artist starts their career, they use all sorts of media to get themselves noticed. Anything from newspapers through to music video, franchise and producers. Through this it created their fame.

Nowadays a lot of their promotion is through YouTube. This gives people a fair chance to upload their video of their music, and any producer can see it, this is how Justin Beiber found his fame (his mother uploaded a video of him singing and was signed to a record label... through YouTube?!)

Newspapers, music videos and radio are now considered an old fashioned way of promotion ever since the dawn of downloading, however there is a plus side to the old ways; people tend to be more trusting of a rating that was found in a paper then of one online. The public would see the rating and think that they were a good artist and would want to learn more about them.

MTV is also a good start but again this is limited, its a lot more difficult for an indie artist to be show on MTV, but there is the plus side that its on TV and broadcast all over the world. Then again, an artist would only be played about to times a day and also the music video doesn't give you any more information about the artist.